Interest in artificial intelligence is at a fever pitch, but it can be difficult for corporations to determine whether it's all hype or if the advanced tech can actually improve operations. While a healthy amount of cynicism remains around the technology, it's imperative that organizations begin to think about incorporating it now -- especially because the journey can take as long as 10 years, according to Simon Moss, the global head of AI and automation at the consulting firm Infosys. "The decisions around a cluster of separate but deeply related technology innovations are existential to whether a firm will be strategically successful or not over the next decade," he told Business Insider. Companies are already using AI in a number of different ways, including to help figure out whether store shelves need to be restocked or to cut back the number of applications that human-resources departments must review for open positions. Still, the vast amount of AI efforts fail.